Porsche

With 70s vibes within the desert: distinctive Sonderwunsch Cayenne

The Icons of Porsche occasion is the biggest automotive competition within the Center East area. Porsche followers from all around the world got here to Dubai this 12 months to admire uncommon Porsche sports activities automobiles in entrance of a spectacular backdrop and to change concepts with like-minded individuals. One of many highlights was the flowery conversion of a Cayenne as a part of the Sonderwunsch program.


Breaking new floor is a part of the Cayenne’s product philosophy. This additionally applies to an uncommon venture: for the primary time, Porsche has utterly overhauled and extensively individualised a first-generation Cayenne on behalf of a buyer as a part of the “Manufacturing unit Re-Fee” Sonderwunsch class.

The Cayenne is an icon

“To this point, now we have primarily carried out such elaborate Manufacturing unit Re-Fee initiatives for traditional Porsche or for rarities such because the Carrera GT,” says Alexander Fabig, Vice President Individualisation and Traditional at Porsche. “The truth that now we have now rebuilt a 16-year-old Cayenne to new automotive situation and made it a fully distinctive piece reveals how various the goals of Porsche lovers are. And it as soon as once more underlines the enduring standing of the Cayenne.” 

The consumer was Phillip Sarofim, entrepreneur and passionate automotive collector. The American had turned to Porsche with very particular concepts: “The look of the 911 Spirit 70 made an enduring impression and impressed me. I actually wished such Nineteen Seventies vibes for my Cayenne as nicely.” The premise was a 2009 Cayenne GTS with round 50,000 miles, the equal of virtually 80,500 kilometers, on the odometer. The one catch: there was none – solely a towbar needed to be retrofitted. As a result of a dream journey with the brand new previous Porsche additionally took form early on: “From the very starting, I had the thought of driving by way of the Rub al-Khali Desert close to Dubai,” Sarofim remembers, “with a big Airstream caravan.”


Cayenne GTS (2009), Sonderwunsch, 2025, Porsche AG





A towbar was retrofitted for the American cult caravan, particularly the standard US “receiver system” with sq. mount. Coarse tyres enhance traction and underline the putting look. To attain the specified retro look, the outside is completed in Blackolive, a Paint to Pattern coloration. The decrease a part of the physique in addition to the alloy wheels, alternatively, are completed in matt black, which reinforces the off-road character of the SUV.

Within the inside, the in depth leather-based upholstery in English inexperienced (Leather-based to Pattern) meets the enduring Pasha sample in black/olive. The seat centres, but additionally the glove compartment inside, are lined with this typical Porsche textile. Cleverly organized rectangles of various sizes create a sort of motion within the sample. The trim strips on the passenger aspect and within the doorways type a noble distinction: similar to the door openers and their frames, they’re completed in light-brushed aluminium.

So there’s nothing to cease you from driving into the desert any time quickly – and with this Manufacturing unit Re-Fee, the Cayenne has as soon as once more confirmed its versatility and pioneering spirit.


About Manufacturing unit Re-Fee

If clients need high-end car customization for a car they already personal, they are going to discover what they’re in search of at Sonderwunsch Manufacturing unit Re-Fee. As a part of this supply, the colors and supplies within the inside and exterior might be utterly reselected. After contact has been established between the client and the Sonderwunsch crew, an preliminary evaluation of the technical feasibility for the color and gear request is made. A price estimate might be ready as quickly because the car has been dropped at Zuffenhausen for inspection by the Sonderwunsch specialists. For these causes, this providing focuses on whole-vehicle ideas fairly than retrofitting particular person choices. The older the client’s car, the extra seemingly it’s that technical restore work might be mandatory together with individualization. That is very true for traditional automobiles, the place a manufacturing unit restoration is commonly a compulsory a part of the venture.

Concerning the first Cayenne technology

Ferry Porsche sensed the probabilities of success of a Porsche SUV as early as 1989: “If we constructed an off-road car in accordance with our high quality expectations, and Porsche was written on the entrance, it will even be offered.” He was proper: since 2002, the Cayenne has been opening up new buyer bases as a family-friendly touring car that’s each a sturdy off-roader and a extremely dynamic sports activities automotive. Developed beneath the code identify Colorado, the primary technology (internally referred to as E1) was launched in 2002. Within the meantime, these fashions, which have been produced till 2010, have a loyal fan base, and Porsche is already taking care of them as youngtimers.


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