Growing enterprise concepts in a business atmosphere and connecting with entrepreneurs from all over the world – this chance is obtainable to the start-up Atera Water by Porsche‘s new social flagship initiative ‘Begin-up Your Dream’. This initiative helps fledgling corporations worldwide with excellent improvements that may contribute to enhancing dwelling and dealing circumstances of individuals, primarily in international locations of the International South. Moreover, ‘Begin-up Your Dream’ additionally targets founders who create possibilities for others with modern enterprise concepts within the areas of local weather change, integration, or schooling.
After a go to to Porsche’s headquarters in Stuttgart-Zuffenhausen, the 2 Atera Water founders, Tai Kee and Dr Adrian Yeo, skilled one other spotlight: collaborating within the one-week Ignite program on the Choose Enterprise Faculty, College of Cambridge. This intensive coaching program offers entrepreneurial frameworks based mostly on tutorial analysis with startups within the Cambridge ecosystem and globally. Contributors profit from sensible instructing classes in addition to steerage from skilled entrepreneurs and innovators. Dr Adrian Yeo mentioned, “Collaborating within the Ignite program enabled us to additional develop our enterprise concept and change concepts with different entrepreneurs on web site.” Tai Kee added, “The keynotes, workshops, mentoring classes, and networking occasions had been very priceless to us and broadened our perspective.”
As a part of ‘Begin-up Your Dream’ Porsche helps the participation of the 2 Atera Water founders within the Ignite program with a view to put together them particularly for the subsequent improvement steps of their start-up. “With this mission, we help chosen start-ups in bringing their modern enterprise concepts to market and in enhancing the dwelling circumstances of individuals in areas of social engagement necessary to Porsche,” explains Dr Philipp Metz, Head of the Strategic Discipline Associate to Society.
The kick-off for ‘Begin-up Your Dream’ passed off in summer season 2025. Throughout a go to to Porsche’s headquarters, the Atera Water founders gained complete insights into Porsche’s world and tradition. Till the top of the multi-month program, Tai Kee and Dr Adrian Yeo will profit from quite a few coaching modules, mentoring provides, and networking occasions designed to additional strengthen their improvement.
Porsche: ‘Begin-up Your Dream’
With ‘Begin-up Your Dream’, Porsche is implementing a flagship mission to offer help for start-ups. The initiative goals to achieve as many individuals as potential in necessary social areas. The funding is predicated on the 4 pillars of schooling, networking, mentoring and financing and is individually tailor-made to the wants of the brave and inventive founders.
About Atera Water
Atera Water is creating water filtration expertise designed to make clear consuming water accessible even in areas the place water is scarce or polluted – with minimal use of chemical substances. The beginning-up combines scientific excellence with sensible use and sees itself as a accomplice to assist remedy international water issues. Atera Water combines innovation from membrane analysis with utilized engineering to carry a price efficient and power environment friendly filtration system to market maturity. Preliminary pilot deployments have proven promising outcomes.
About Ignite
Now in its 27th 12 months, Ignite boasts a powerful observe document: this system on the Choose Enterprise Faculty, College of Cambridge, has efficiently launched quite a few new enterprise ventures and strengthened corporations of their inner improvement and construction. Since its inception, greater than 1,200 members from 50 international locations throughout Europe, Asia, and the Americas have benefited from Ignite. It’s estimated that Ignite alumni have created round 300 enterprise ventures which are nonetheless energetic at this time. This system is designed based mostly on confirmed strategies of educational and sensible entrepreneurship schooling and offers a singular house on the coronary heart of the Cambridge ecosystem.
Porsche: Associate to Society
‘Associate to Society’ is a method area in sustainability at Porsche. With numerous initiatives, donations and CSR actions, the sports activities automotive producer goals to help areas all over the world in preserving the atmosphere, guaranteeing good working and dwelling circumstances and strengthening social cohesion. Beneath the motto ‘Creating Possibilities’, Porsche is especially dedicated to self-help initiatives designed to empower folks of their dwelling and dealing atmosphere – and to assist make their very private desires come true.
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