Photograph credit score: Porsche
Porsche stays primary for loyalty amongst premium model house owners for the fourth straight 12 months, in accordance with the 2025 U.S. Automotive Model Loyalty Examine by J.D. Energy. The examine tracks whether or not a automobile proprietor buys the identical model after buying and selling an current automobile on a brand new buy or lease, with solely gross sales at new automobile franchised sellers qualifying.
“Our clients are on the coronary heart of every thing we do as an organization,” stated Timo Resch, President and CEO of Porsche Automobiles North America, Inc. “For our clients to return to purchase our automobiles many times is really gratifying, and displays the care, arduous work and dedication of hundreds of staff, each at our headquarters in Atlanta and in our independently owned and operated Porsche Facilities throughout the US. With out them, these back-to-back awards wouldn’t be attainable.”
Since 2018, the examine has used information from the Energy Info Community and its 16,000 affiliated sellers, which file automobile commerce and buy information within the Seller Administration System. Model loyalty is analyzed throughout 5 segments: premium automobile, premium SUV, mass market automobile, mass market SUV, and truck. The 2025 findings are primarily based on transactions from September 2024 by way of August 2025 and embody all mannequin years traded for a brand new automobile.
