Since its inception, Porsche has been synonymous with innovation, precision, and emotion. Each curve, each line, and each technological advance has been guided by a easy however highly effective thought: the fervour for driving.
This growth represents a brand new chapter for Porsche in Latin America – a spot the place the model’s core values are mirrored and motorsport heritage meets the colourful spirit of the area.
First Porsche Driving Heart in Latin America
Situated at Mexico Drive Resort, an automotive advanced close to Mexico Metropolis, the brand new heart presents driving experiences the place guests can discover Porsche’s efficiency traits.
The Porsche Driving Heart México contains a 4-kilometre monitor designed by circuit architect Hermann Tilke, recognized for creating a few of motorsport’s most recognised venues. Its structure combines technical curves, straights, and elevation adjustments that enable drivers to interact with the total spectrum of Porsche efficiency.
Drivers can refine their expertise and expertise the dynamics of Porsche automobiles in a setting designed to focus on precision and management. Each metre is crafted to awaken precision, adrenaline, and emotion in an surroundings the place engineering and fervour for pace converge to ship an intense, unforgettable expertise.
With trendy amenities, modular hospitality areas, assembly rooms, and a fleet of sports activities vehicles and electrical automobiles, the centre presents a flexible house. From take a look at drives and coaching classes to company occasions, this house embodies the fervour, precision, and efficiency that outline Porsche on each street.
The spirit of a champion
The inauguration of Porsche Driving Heart México was attended by Felipe Nasr, Brazil’s official manufacturing facility driver for Porsche since 2022, member of the Porsche Penske Motorsport group, and outstanding determine in worldwide motorsport.
“The Porsche Driving Heart México is an unimaginable platform that brings Porsche’s DNA nearer to individuals throughout Latin America. It is not nearly driving quick however understanding what makes these vehicles so particular,” stated Nasr. “For a lot of lovers, it is a dream come true and an opportunity to really feel actually related with the model. I am very honoured to signify Porsche and see this group rising stronger yearly.”
All through his profession, the Brasília-born driver has achieved notable success in motorsport, together with titles within the IMSA WeatherTech SportsCar Championship and victories on the 24 Hours of Daytona (2024 and 2025), and the Porsche 963’s first-ever IMSA victory at Street America in 2023.
“What makes these experiences actually memorable is the connection,” Nasr added. “When somebody will get behind the wheel of a Porsche on a correct monitor, with the prospect to study, push limits, and share that keenness with others, it turns into one thing they always remember. For me, being right here and guiding them, seeing the thrill and confidence develop lap after lap, that is what it is all about. I actually get pleasure from sharing my experiences and data inside our group.”
The Porsche World Street Present 2025
In celebration of the opening of the Driving Heart in Mexico, the eleventh version of the Porsche World Street Present (PWRS) was held at Mexico Drive Resort. The occasion introduced collectively clients, lovers, and specialised media from throughout Mexico, in addition to from numerous international locations in Latin America and the Caribbean, to expertise the total vary of German sports activities vehicles on the monitor.
The PWRS presents on- and off-track driving experiences with numerous Porsche automobiles, together with hybrid variations of the Panamera and Cayenne, the all-electric Taycan and Macan Electrical, and the long-lasting 911.
Since 1999, the PWRS has offered Porsche followers in additional than 60 international locations with the prospect to expertise the model’s efficiency and innovation first-hand.
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