Porsche Latin America (PLA) is celebrating a particular milestone. For 25 years now it has helped its community of 16 impartial importers throughout 20 markets join lovers with their dream vehicles – from Mexico to Argentina and together with the Caribbean islands.
File development in Latin America
The silver jubilee comes at a time of unprecedented development for the Porsche model within the area. Porsche Centres throughout Latin America achieved record-breaking gross sales in 2024, with 4,507 vehicles delivered to prospects – a 31 per cent improve over the earlier yr. This robust momentum continued into 2025, with 4,105 deliveries within the first 9 months of this yr, representing a 22 per cent improve in comparison with the identical interval in 2024.
The Cayenne stays the best-selling Porsche mannequin in Latin America at this time, completely matching the varied wants of shoppers in every nation within the area. With almost two out of three vehicles delivered being SUVs, the Macan follows carefully behind the Cayenne. Gross sales of the long-lasting 911 are additionally experiencing constructive momentum. The mannequin recorded continued development of 19 per cent within the first 9 months of 2025, pushed by the arrival of the primary road-legal 911 outfitted with Porsche’s progressive, high-performance and light-weight T-Hybrid system.
Latin America’s strategic position
“The 25-year milestone represents the success of a collective effort throughout the whole importer community,” says Tobias Eninger, President and CEO of Porsche Latin America. “Because of the dedication of our companions and collaborators all through the area, Latin America has remodeled right into a key development driver inside Porsche’s international operations.”
All this stems from a complete development technique that has been developed and persistently applied in shut collaboration with the area’s impartial importer community, establishing clear pointers for future enlargement. These deal with key pillars together with market growth, buyer expertise and community transformation.
With a multi-million-dollar funding from the area’s importer community, new company structure that includes the Vacation spot Porsche idea is being applied throughout Latin America. San Ángel in Mexico Metropolis grew to become the primary totally renovated dealership in 2023, whereas the Porsche Centre in Buenos Aires opened in November 2024 as the primary facility constructed totally underneath this new idea. This yr, remodelled dealerships in Bogotá (Colombia), Santiago (Chile) and Lima (Peru) have resumed operations. Porsche Centre Uruguay and new retail codecs – such because the Porsche Studio La Roma and Porsche NOW Los Cabos in Mexico – have been inaugurated, with extra funding deliberate for upgrades in different markets.
The Porsche neighborhood and social dedication
PLA builds on its companions’ dedication to creating distinctive experiences for Porsche house owners and followers, bringing the model to life and celebrating the deep-rooted connection to every market’s wealthy historical past. This dedication is most evident within the legendary long-distance race of La Carrera Panamericana – an iconic occasion that blends the model’s motorsport historical past with the territory’s breathtaking routes and surroundings. Porsche has formed this race since its inception within the Fifties and continues to take action at this time.
The colourful Porsche neighborhood throughout Latin America has flourished since its early days, increasing to fifteen official Porsche Golf equipment. Palms-on driving expertise stays on the coronary heart of this passionate neighborhood. The Porsche World Highway Present has been hosted in numerous Latin American markets, giving lovers and potential Porsche house owners the chance to expertise the model in its purest kind – from the motive force’s seat.
“Signature occasions just like the Porsche World Highway Present will proceed to be central to our technique,” continues Eninger. “We’re devoted to delivering distinctive experiences via various occasions that interact each loyal present Porsche house owners and new audiences.”
PLA has persistently demonstrated the significance of partaking with native communities together with the model’s position inside wider society. By a long-standing collaboration with the non-profit organisation TECHO, greater than 815 properties have been constructed for households residing in underprivileged communities throughout 18 international locations between 2011 and 2024.
The ‘Icons of Latin America’ Sonderwunsch challenge
The 25-year anniversary celebrations will culminate with the presentation of the Icons of Latin America challenge – a particular assortment of vehicles being created via Porsche’s Sonderwunsch (particular requests) programme. Every distinctive mannequin can be uniquely customised to replicate the distinct identities of the totally different international locations in Latin America, capturing their vibrant colors and wealthy cultural traditions. The primary automotive from this unique assortment will debut later this yr.
Wanting forward, Porsche stays totally devoted to this distinctive area with a continued deal with market growth and thrilling buyer experiences.
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