Lincoln sellers have carried out pretty effectively in J.D. Energy’s U.S. Gross sales Satisfaction (SSI) Examine over the previous couple of years, ranking fourth in 2023 within the premium automobile area with a rating of 820 out of 1,000 attainable factors, and final yr, Ford’s luxurious arm moved up to fourth with a barely higher rating of 822. Nevertheless, Lincoln sellers did slip a bit within the just-released 2025 J.D. Energy U.S. Gross sales Satisfaction Examine, although additionally they remained above the section common, at the very least.
This yr, Lincoln ranked fifth amongst all premium automotive model sellers with a rating of 830 – an enchancment from final yr, however one which comes as all the section additionally improved. That locations Lincoln behind Porsche (855), Land Rover (838), Infiniti (835), and Mercedes-Benz (833), in addition to forward of BMW (827), the section common of 824, Cadillac (821), Lexus (819), Audi (818), Acura (810), Volvo (806), and Genesis (804).
The J.D. Energy U.S. SSI Examine measures buyer satisfaction with the gross sales expertise amongst new-vehicle patrons and rejecters. Purchaser satisfaction is predicated on six components – supply course of; vendor personnel; figuring out the deal; paperwork completion; dealership facility; and dealership web site. Rejecter satisfaction is predicated on 5 components: salesperson; worth; facility; number of stock; and negotiation. This yr’s examine is predicated on the responses of 32,616 patrons who bought or leased their new automobile from March 2025 via Could 2025, and located that issues proceed to enhance, despite many challenges.
“Satisfaction amongst patrons has been regularly bettering through the years, together with a modest improve in 2025 regardless of the added uncertainties that tariffs carry.” stated Stewart Stropp, vp of automotive retail at J.D. Energy. “Nevertheless, even in a difficult market, the basics of satisfaction haven’t modified. Sellers who keep clear through the deal, take time to coach patrons on their automobile’s options, and preserve that connection after supply are those poised to spice up purchaser satisfaction, in the end main to higher buyer retention and enterprise development.”
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