Lincoln common transaction pricing has largely stabilized over the previous few months, which is a giant deal after we have endured years of regularly rising costs when it comes not solely to that luxurious model, however the automotive market, typically. Whereas most would clearly want if new automobile costs would come down a bit, that does not appear more likely to occur anytime quickly – at the very least, as long as demand stays robust. Within the meantime, Lincoln common transaction pricing remained just about regular within the month of October, too.
Based on new information from Cox Automotive, Lincoln common transaction pricing in October 2025 got here in at $70,158, which is a modest 0.8 p.c greater than September’s figure of $69,607, although additionally a major 7.8 p.c greater than a 12 months in the past, in October 2024, when it was $65,106. As for the Ford model, its ATP got here in at $57,135 in October, 0.1 p.c decrease than September’s figure of $57,195 and a pair of.0 p.c greater than October 2024, when it was $56,003. As for the general market, ATP was $49,766 in October 2025, 0.4 p.c lower than September’s $49,965, and a pair of.1 p.c greater than October 2024’s $48,731.
A lot of this dip could be attributed to a decline in higher-priced EV gross sales in October, in response to Cox Automotive, which occurred after the federal EV tax credit score ended on the conclusion of September. On the similar time, incentive spending declined as effectively, by 11.4 p.c month-over-month to six.5 p.c of ATP, additionally decrease than 7.6 p.c a 12 months in the past. Nonetheless, it wasn’t all excellent news, as full-size pickups noticed their ATPs hit a report excessive of $66,462 final month, and the typical MSRP for these fashions was $70,351.
“October’s dip in common transaction costs was anticipated and displays a pure market adjustment after September’s report highs,” mentioned Erin Keating, Government Analyst, Cox Automotive. “Even with the pullback, costs stay elevated 12 months over 12 months. Luckily for automakers, there’s continued power in shopper demand, particularly from well-heeled households. Customers stay engaged, and whereas affordability challenges persist, the business is adapting with incentives and product combine shifts. We have been anticipating a slowdown out there. This can be a story of moderation, not retreat.”
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