This as-yet-unnamed mannequin would be the first member of a brand new Freelander household of SUVs, which can all be constructed underneath licence, and based mostly on Chery’s personal versatile EV structure.
Jaguar Land Rover CEO Adrian Mardell revealed earlier this yr: “After all, these will probably be automobiles designed with our involvement, however off a Chinese language platform with Chinese language tech and the Chinese language price base, so needs to be completely excellent for the market there. This may permit the three way partnership and our plant in Changshu to flourish over time.”
Mardell admitted CJLR’s profitability has been declining, however he’s assured that the brand new Freelander vary is the “resolution to the issue that was dealing with us and one which is excellent for us, each by way of licence income but in addition by way of our 50 per cent share of the earnings of that three way partnership.”
No particular particulars concerning the new Freelander fashions have been introduced but, however we do know they’ll be “mainstream electrical automobiles”, so needs to be priced accordingly – particularly in contrast with the upcoming Range Rover Electric that’s positive to price nicely over £120,000.
With the speedy improvement of EVs in China and the nation’s emphasis on tech and connectivity, we anticipate these Freelander fashions to be glossy and futuristic, with massive digital interfaces and plenty of cabin house.
Whereas the brand new EVs are designed particularly for the Chinese language market, they’ve international sale potential – however with the caveat that it is “depending on enterprise instances and varied different issues,” in keeping with Mardell. He additionally added that they wouldn’t be launched in different territories for a yr or so after gross sales start in China.
Nonetheless, the UK and Europe could be the plain subsequent port of name. The automobiles ought to be capable to utilise JLR’s present distribution and vendor networks, giving the corporate a brand new line of extra inexpensive fashions past their present ‘homes’ of Vary Rover, Defender, Discovery and Jaguar.
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