Ford would promote extra automobiles if it hadn’t murdered the Fiesta, Focus and Mondeo

True, Hackett left the corporate in late 2020, earlier than this trio was murdered. However due to his ‘we’re a truck firm’ edict, he has to just accept a lot of the blame for the dying of those automobiles, two of which (the Fiesta and Focus) are as related because the nonetheless strong-selling VW Polo and Golf. What’s subsequent to go? The Puma? We’d like a sure or no from the corporate.

The homicide of the Mondeo and Fiesta was one of many major the reason why Ford misplaced its primary standing within the UK gross sales league. Now that the Focus has gone, the corporate is in peril of promoting even fewer automobiles – particularly as the shoppers who used to purchase them can nonetheless get their Mondeo, Fiesta and Focus-type fashions from different manufacturers.

We have been promised an replace on Ford’s passenger automotive enterprise this month, however alas, that now seems to have been pushed again into 2026. How for much longer can the corporate wait earlier than both hedging its bets on vehicles and business automobiles, or going all-in on electric cars? I doubt we’ll see the return of small automobiles just like the Fiesta – though, as we came upon at China’s Shanghai Auto Present in April, tech tie-ups with automotive giants akin to Volkswagen aren’t out of the query.

There’s a hazard Ford is taking pictures itself in each ft right here. Present gross sales figures show it. As does the mass defection of once-loyal Mondeo, Fiesta and Focus clients to rival manufacturers. Uncle Henry – the last word automotive man – have to be handing over his grave.

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