The APXGP crew automobile, featured in “F1 – The Film”, is now accessible as a LEGO set, becoming a member of the gathering of all ten Method 1 vehicles from this 12 months’s championship. The movie’s stars, Brad Pitt and Damson Idris, additionally develop into LEGO minifigures.
Method 1, leisure and advertising and marketing proceed to go hand in hand. Over the past forty years, this connection has at all times been current on the earth championship, however the stage of synergy that has formed the game as we all know it at the moment undeniably started with the arrival of Liberty Media.
With the American homeowners, the stability between the three components that outline trendy Method 1 has modified, rising the concentrate on leisure and shopper merchandise to make the game much more worthwhile. In current hours, one other instance of this highly effective convergence has appeared with the disclosing of a brand new collectible toy — the LEGO mannequin of the APXGP Method 1 automobile. Or reasonably, the one from “F1 – The Film”.
Via its partnership with Method 1, LEGO has already launched all ten 2025 vehicles as a part of the Velocity Champions assortment. Now comes the black and gold APXGP automobile, which was among the many actual vehicles used just for the film’s filming.
Ranging from January 1, 2026, the LEGO catalog will embrace this particular black-and-gold automobile, made up of 268 items. It completes the Method 1 assortment for followers — for some the icing on the cake, for others an pointless additional. However there may be little doubt it will likely be a industrial success, particularly in sure markets throughout the Atlantic and amongst collectors who already personal the ten present Method 1 fashions.
For Apple, the producer of the movie, “F1 – The Film” was a significant industrial success, incomes over 623 million {dollars} in international income towards an estimated manufacturing price between 250 and 350 million. The nation that embraced it most was america — the place it grossed almost 190 million {dollars} — whereas in Italy it reached 5.5 million.
Following the film’s success, LEGO additionally created minifigures of each main actors — Brad Pitt (Sonny Hayes) and Damson Idris (Joshua Pearce). Their hairstyles, equipment and facial options match their on-screen look. As for the motive force figures from the official Method 1 units, LEGO has maintained its standard method, avoiding the usage of the real-life names or likenesses of present drivers on the earth championship.
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