With Christmas simply across the nook, BMW is marking the upcoming festive season with an attention-grabbing POV-style video. Predictably, the corporate’s most essential launch of the 12 months takes middle stage. The all-new iX3 tackles Austria’s snowy mountain roads in onboard footage, proven throughout each daytime and nighttime driving.
The 20-minute clip affords a transparent sense of what it’s wish to drive the primary trendy Neue Klasse mannequin. BMW selected to highlight an iX3 that includes maybe its boldest inside theme: Digital White. Whereas white synthetic leather-based upholstery is out there from launch, the white steering wheel is just not. That choice will likely be launched in January in choose markets, with the primary autos outfitted with it rolling off the meeting line on the Debrecen plant in Hungary in March.
This iX3 seems within the 50 xDrive specification, which comes as no shock because it’s the one model accessible at launch. BMW presents the electrical crossover in Ocean Wave Blue, fitted with the M Sport Bundle and an illuminated kidney grille. Though the video focuses totally on the inside, we additionally seen the 21-inch M aerodynamic wheels within the 1051 M design.
The nighttime driving phase is especially participating, because it highlights how ambient lighting reshapes the cabin’s environment. Switching to Sport mode adjustments the theme from blue to pink. Nonetheless, the 17.9-inch touchscreen stays the inside’s focus, complemented by a pillar-to-pillar projection on the base of the windshield.
The inside is not like something BMW has provided earlier than, introducing a putting new format set to roll out throughout roughly 40 fashions by late 2027. Earlier this week, we noticed a prototype of the next-generation iX1 with the same dashboard design. Because the video makes clear, bodily buttons at the moment are scarce, with most capabilities consolidated into the middle show. BMW believes improved voice management will make the absence of onerous buttons simpler to simply accept.
This new consumer interface gained’t be unique to electrical autos. Neue Klasse will span your entire lineup, from gasoline and diesel fashions to plug-in hybrids and EVs. After the iX3 (NA5), the following autos to undertake the radically totally different format would be the 3 Sequence (G50), i3 (NA0), X5 (G65), and the facelifted 7 Sequence (G70). All are scheduled to reach in 2026, a 12 months that would additionally mark the debut of the first-ever iX4 (NA7).
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