BMW Italy has marked its ongoing partnership with AC Milan — the place it serves as Premium Associate and Official Automotive Associate — with an unique preview of the new BMW iX3 for head coach Massimiliano Allegri and the membership’s first staff. Through the occasion, AC Milan gamers have been launched to BMW’s next-generation all-electric Sports activities Exercise Automobile, which is the primary of many Neue Klasse electrical automobiles to reach within the close to future.
The presentation is the newest chapter in BMW’s deepening involvement with Europe’s greatest soccer golf equipment, the place the model makes use of the game’s international attain to spotlight its technological evolution and dedication to electrification. Alongside the AC Milan partnership, BMW’s collaboration with Real Madrid CF continues to be one of many model’s most seen alliances, alongside the BMW Spain partnership with Carlos Alcaraz.
In Spain, the partnership with Actual Madrid has additionally placed the BMW iX3 at the center of its marketing campaign. The all-electric SUV has featured prominently in promotional content material with the membership’s gamers. In Italy, BMW’s relationship with AC Milan has grown into one of many model’s most profitable and enduring sports activities partnerships. Over time, BMW Italia has used the collaboration to rejoice main milestones and product launches.
In 2024, the corporate famously handed over 26 BMW XM plug-in hybrid SUVs to AC Milan’s players and workers in a spectacular ceremony inside a hangar at Milan Malpensa Airport, with every automobile uniquely configured for its recipient. In 2025, the partnership was renewed for another season, extending BMW’s position as Premium Associate.
Now, with the disclosing of the brand new BMW iX3 to the AC Milan squad, BMW Italia is showcasing the primary of a brand new era of electrical automobiles constructed on the model’s Neue Klasse structure. Set to reach in Italy in 2026, the BMW iX3 50 xDrive is already out there for configuration on bmw.it, beginning at €69,900. [Source: BMW Italia]
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