The Crewe model is able to unveil its subsequent design language in a brand new idea
- Bentley has up to date its emblem for the fifth time in its 106-year historical past.
- The revised Wingled B will make its debut on the hood of an idea automotive.
- The brand new research will debut July 8 showcasing a recent design language.
Bentley’s design DNA has at all times leaned into heritage, particularly on the subject of its iconic “Winged B” emblem. Nonetheless, even long-standing traditions make room for change. That’s why the automaker has launched a refined but significant redesign of its historic badge.
The up to date emblem will make its debut on the hood of an upcoming concept car, set to be revealed on July 8. This mannequin will showcase a brand new design language for the model and is believed to be all electrical That very same day, Bentley may also open the doorways to a brand new Design Studio at its headquarters in Crewe, England.
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This marks the fifth evolution of Bentley’s emblem within the model’s 106-year historical past, and it’s probably the most important replace but. The general look stays immediately recognizable, however the wings now function a sharper, extra angular silhouette, shedding the decrease feathers seen in earlier variations.
On the middle, the traditional B has been refined to face alone when wanted, functioning as a standalone graphic with out the wings. The design is extra streamlined total, although Bentley has resisted the trend toward flat logos. As a substitute, the brand new badge retains a three-dimensional impact, utilizing highlights and shadows throughout a metallic-style floor to keep up visible depth.
The refreshed “Wingled B” was created in-house, below the watchful eye of Bentley’s Director of Design, Robin Web page. The ultimate design was proposed by inside designer Younger Nam throughout an inner competitors, and was additional developed by a small devoted crew.
The unique badge, launched in 1919, was designed by F. Gordon Crosby. Updates adopted in 1931, 1990, 2002, and now, in 2025.
New Design Language
Bentley describes the brand new emblem as the primary transfer in a broader design and model evolution. A fresh styling language direction will debut with the upcoming “future imaginative and prescient idea automotive,” which gained’t be destined for manufacturing however will affect future fashions.
The corporate says the idea attracts inspiration from “an iconic Bentley of the previous,” although it hasn’t revealed which one. A quick teaser video provides a glimpse of the up to date badge mounted on a black trim factor, simply above an illuminated honeycomb-style grille with body-colored detailing.
Particulars will grow to be clearer on July 8 with the idea’s full reveal. Till then, extra teasers could also be in retailer. Alongside the idea, Bentley may also formally open its new Design Studio, a three-story area situated throughout the Crewe campus.
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