- Rolls-Royce displays on a yr of world celebrations marking
Phantom’s centenary - Debut of Phantom Centenary Non-public Assortment: essentially the most advanced
and technologically formidable Assortment but - Phantom consumer commissions for 2025 supply replicate anniversary’s significance
- Well-known historic Phantom homeowners from the worlds of artwork and music honoured
- Web site extension at Goodwood creates new Bespoke prospects for
future Phantoms
“For Rolls-Royce, 2025 has revolved across the centenary of our
pinnacle product, Phantom. This was a once-in-a-generation
alternative to honour the tales that constructed this nameplate’s legend
— from the unimaginable motor vehicles themselves, the zenith of
easy motoring of their respective eras, to the towering
figures in music, artwork, enterprise and statecraft who’ve chosen a
Phantom of their very own. We marked this extraordinary event with
landmark commissions and distinctive world celebrations that
replicate the spirit and stature of our marque at this time, completely
setting the tone for Phantom’s subsequent 100 years.”
Chris Brownridge, Chief Government, Rolls-Royce Motor Vehicles
All through 2025, Rolls-Royce Motor Vehicles has
celebrated the centenary of its pinnacle product and essentially the most well-known
nameplate in luxurious historical past: Phantom. These celebrations targeted on
the folks, locations and occasions that formed Phantom’s unimaginable story,
and the way this extraordinary motor automobile has each mirrored and influenced
the world round it.
Designed by Sir Henry Royce, the unique ‘New Phantom’ made its
debut in 1925. Over the following 100 years and all through eight
generations, Phantom has all the time been the grandest, most spectacular and
effortlessly refined motor automobile constructed by the marque: a century of
unassailable luxurious and engineering excellence.
The centenary yr has featured appearances by all eight
generations of Phantom at celebratory occasions throughout the globe,
culminating within the unveiling of the Phantom
Centenary Private Collection, Rolls-Royce’s personal Bespoke tribute
to its most storied mannequin.
Purchasers all over the world additionally selected to take supply of their
Bespoke Phantoms in 2025 – in lots of circumstances starting the journey years
prematurely, in anticipation of the anniversary – making certain their motor
vehicles wouldn’t solely grow to be a part of their private legacy, but in addition
take a once-in-a-lifetime place within the ongoing story of this
exceptional nameplate. To mark this milestone, each Rolls-Royce
Phantom hand-crafted on the Residence of Rolls-Royce this yr was
accomplished with a special
centenary chassis plaque.
Rolls-Royce takes this chance to replicate on Phantom’s
legacy, revisiting the tales and moments shared amongst shoppers, the
media, and the broader world all through this centenary yr.
PHANTOM CENTENARY PRIVATE COLLECTION: A BESPOKE TRIBUTE
Rolls-Royce honoured 100 years of the Phantom
nameplate with the Phantom
Centenary Private Collection. Restricted to simply 25 examples, this
Non-public Assortment combines conventional and extremely modern craft
methods to discover a century of tales: pivotal figures, notable
shoppers, vital fashions, journeys, locations and moments that outlined
Phantom’s first 100 years.
Its iridescent two-tone exterior, completed in Tremendous Champagne
Crystal over Arctic White and Black – topped with a stable gold Spirit
of Ecstasy – recollects the class of Phantom’s early Hollywood period.
Inside, exquisitely crafted Bespoke options inform the story of
Phantom’s legend. The Anthology Gallery consists of sculpted phrases
chosen from 100 years of media acclaim. The rear seats are completed
in high-resolution printed and embroidered cloth, meticulously
developed with a couture atelier over a yr.
The Starlight Headliner captures historic moments and references
in 440,000 stitches. The sculptural doorways function the marque’s most
intricate woodwork up to now, combining 3D marquetry, 3D ink layering
and 24-carat gold leafing. The result’s essentially the most advanced and
technologically formidable Non-public Assortment up to now – a defining
assertion, 100 years within the making.
CELEBRATING PHANTOM’S PLACE IN MUSIC BY BRINGING A LEGEND TO LIFE
In 2025, Rolls-Royce celebrated the legendary figures
in music who selected Phantom, each as an emblem of success and a supply
of inventive inspiration. From Marlene Dietrich and Liberace to Elvis
Presley, Sir Elton John, Pharrell Williams and Curtis ‘50 Cent’
Jackson, these artists helped form, and had been drawn to, Phantom’s
magnetic presence.
Maybe essentially the most memorable story from Phantom’s musical mythology
is Keith Moon’s notorious twenty first birthday celebration, when The Who’s drummer
reportedly drove his Rolls-Royce right into a swimming pool. Although
witnesses have solely a hazy recollection of what actually occurred, a
Rolls-Royce submerged in a pool grew to become the final word image of rock ‘n’
roll indulgence.
To mark Phantom’s centenary, Rolls-Royce introduced the parable to
life by submerging
a Phantom Extended body shell – a retired prototype destined
for recycling — within the Artwork Deco Tinside Lido in Plymouth, England.
The situation additionally has Beatles heritage: on 12 September 1967,
The Beatles visited whereas filming The Magical Thriller Tour.
That very same yr, John Lennon debuted his yellow, hand-painted Phantom
V, endlessly linking the nameplate with music historical past.
REFLECTING ON PHANTOM’S CONNECTION TO A CENTURY OF ART
As a part of the centenary celebrations, Rolls-Royce
mirrored on Phantom’s
long-standing connection to the art world. In one of the
surreal arrivals in historical past, Salvador Dalí as soon as crammed a buddy’s
Phantom with 500kg of cauliflowers, then flung open the door upon
arrival on the Sorbonne in Paris, sending the brassicas cascading to
the bottom. This second – which itself will rejoice its seventieth
anniversary on 26 December, 2025 – was commemorated by the marque,
together with reflections of different Phantom homeowners who led the inventive
dialog, together with Andy Warhol, who was so compelled by Phantom
that he acquired a 1937 mannequin on the spot after seeing it parked
outdoors a Zurich antiques store in 1972.
COMMISSIONS INSPIRED BY AN UNFORGETTABLE LEGACY
Conscious of the historic significance of 2025, shoppers
all over the world positioned Bespoke commissions for supply in Phantom’s
centenary yr — in lots of circumstances starting that journey years in
advance. These Phantoms stand among the many most formidable ever created by
the marque’s Bespoke Collective and resident designers within the Non-public
Workplaces of Shanghai, Dubai, Seoul and New York, and the unique at
the Residence of Rolls-Royce at Goodwood, West Sussex.
PHANTOM YEAR OF THE DRAGON
Commissioned by a Chinese language consumer to mark the Year
of the Dragon, this one-of-one Phantom Extended is a contemporary
tribute to certainly one of China’s foundational legends. At its centre is a
spectacular marquetry Gallery depicting two dragons swirling by means of
clouds, guarding a central pearl represented by a Bespoke clock.
The dragons additionally seem on the Bespoke Starlight Headliner as
768 crimson and 576 white fibre-optic ‘stars’, every individually hand-placed.
PHANTOM CHERRY BLOSSOM
Impressed by the Japanese custom of Hanami, Phantom
Cherry Blossom is a tribute to the fleeting great thing about springtime
Sakura blooms. Commissioned by a Japanese consumer, the rear cabin of
this Phantom Prolonged consists of the marque’s first use of sculptural 3D
embroidery, with cherry petals fashioned from layered, self-supporting
thread constructions. The Starlight Headliner can also be exquisitely
embroidered with cascading cherry branches, finishing an inside
comprising over 250,000 stitches.
PHANTOM DENTELLE
Phantom
Dentelle is a one‑of‑one tribute to couture lace, utilizing embroidery
to translate the fabric’s delicate, three-dimensional textures into
the Gallery and rear Waterfall part. The inside options extra
than 230,000 stitches throughout eight embroidery methods, combining
Rose Gold, Oatmeal and Dawn threads to evoke pearls and floral filigree.
PHANTOM CHINESE MURAL ART
One in every of a trio
of Bespoke motor cars commissioned through Private Office
Shanghai, in tribute to the traditional mural work of Dunhuang,
China. The Phantom Prolonged, encompasses a Gallery with a panorama
portray on black leather-based, rendered in an tailored Chinese language strategy of
discount block printing.
The Silken Spirit motif, impressed by imperial silk and the
Spirit of Ecstasy, seems within the hand-painted Coachline, inside
embroidery, wooden inlays and on illuminated treadplates.
A WORLD STAGE FOR PHANTOM
All through its centenary yr, Phantom was celebrated
on a really world stage, with commemorative occasions held throughout 5
continents. From prestigious concours to unique gatherings, these
moments mirrored the ability of Phantom’s legacy in each sense.
The centenary journey started on the Concorso d’Eleganza Villa
d’Este in Italy, adopted by the Goodwood Pageant of Pace and
Goodwood Revival within the UK, the place 5 historic Phantoms – together with
the celebrated Phantom I ‘Brougham De Ville’, or ‘Phantom of Love’ –
graced the Aerodrome Garden. In Spain, all eight generations of Phantom
had been showcased on the lovely Torre Loizaga in Bilbao.
A celebratory drive throughout Scandinavia and the Baltics noticed
members of the 20-Ghost Membership journey greater than 2,000 kilometres from
Helsinki – the place the cavalcade was waved off by a Phantom VIII –
by means of Nordic landscapes in 26 pre-Struggle Rolls-Royces, together with three
examples of Phantom I. The oldest collaborating motor automobile dated from 1927.
Celebrations continued in Karlovy Range, Czech Republic, the place
Phantom’s cultural position was marked on the metropolis’s famend movie
competition. In Warsaw, Poland, Rolls-Royce hosted a jazz night
that includes famend vocalist Stacey Kent, whereas in Baku, Azerbaijan, an
unique cultural membership paid tribute to Phantom’s deep-rooted musical
connections and its look in music lyrics throughout musical kinds
and generations.
In North America, Phantom’s centenary was honoured with a
devoted class on the Pebble Seaside Concours d’Magnificence, the place eight
generations of Phantom had been united for this event. This milestone
was celebrated at gatherings in Colorado Springs for the Rolls-Royce
House owners’ Membership Annual Meet, the Las Vegas Concours d’Magnificence, and the
grand opening of Rolls-Royce Motor Vehicles Oakville in Canada.
In Asia, Rolls-Royce hosted a standout occasion at Azabudai Hills,
Tokyo, showcasing a collection of uncommon Phantoms – from Phantom II
Continental to Phantom Oribe, designed in collaboration with Hermès
for a Japanese collector. 100 Years of Phantom was celebrated in
Singapore with a recent culinary journey, and in Shanghai, 5
generations of Phantom had been honoured at a showcase for Chinese language shoppers
and buddies of the marque.
Throughout the Center East, the Phantom Centenary made landmark
appearances on the Nationwide Museum of Qatar and at personal occasions in
Dubai, Riyadh, Manama, and Abu Dhabi. These showcases included
historic and fashionable Bespoke Phantoms such because the Phantom Drophead
Coupé Zenith, Phantom Scintilla Non-public Assortment, replete with an
869,500-stitch inside, and Phantom Centenary Non-public Assortment.
PHANTOM’S BESPOKE FUTURE
In a yr outlined by Phantom’s legacy, Rolls-Royce
additionally appeared to its future. On the Residence of Rolls-Royce at Goodwood,
development progressed on a landmark
£300 million extension to deal with superior gear and
capabilities devoted to Bespoke. This growth enhances each
aspect of the marque’s inventive and technical course of, creating area
for daring new concepts, supplies and artisanal methods. Phantom, as
the marque’s pinnacle product and most expansive canvas, will proceed
to be the place these improvements are delivered to life on the grandest
scale, at this time and into its subsequent century.
Source link
