Italy’s legendary Motor Valley simply grew to become much more extraordinary: Alfa Romeo and Maserati – two OEM icons of design, efficiency, and keenness – have united below a brand new inventive banner referred to as BOTTEGAFUORISERIE, a bespoke collaborative hub between these two Italian high-end Stellantis manufacturers to provide personalised autos for its prospects.
Stretching from Modena to Turin and Arese, BOTTEGAFUORISERIE brings collectively the timeless legacies and forward-looking visions of Alfa Romeo and Maserati. Below the management of Cristiano Fiorio, reporting on to Santo Ficili, Alfa Romeo CEO and Maserati COO, this new enterprise will function the guts of Italy’s expanded Motor Valley, merging innovation, artistry, and heritage into one immersive expertise.
At its core, BOTTEGAFUORISERIE is a celebration of luxurious craftsmanship, a spot the place each floor, seam, and curve embodies Italian ingenuity. Greater than a design middle, it’s a philosophy – the place ardour, expertise, and artisanal mastery mix to create really one-of-a-kind cars.
“This launch is greater than the creation of a brand new initiative – it’s the image of a brand new period for Alfa Romeo and Maserati,” mentioned Santo Ficili, Alfa Romeo CEO and Maserati COO. “It represents our unwavering perception within the energy of Italian creativity, engineering, and craftsmanship.
“I’m proud to entrust this mission to Cristiano Fiorio; his distinctive work on initiatives just like the Alfa Romeo 33 Stradale and our motorsport programmes has demonstrated not solely technical mastery but in addition a deep emotional connection to the soul of our manufacturers. That is the primary milestone in a broader transformation that may outline the way forward for each Alfa Romeo and Maserati.”
A Hub for Bespoke Italian Mastery
BOTTEGAFUORISERIE is structured round 4 pillars: BOTTEGA, FUORISERIE, Corse, and La Storia – every representing a definite however interconnected world of luxurious craftsmanship.
BOTTEGA is the place concepts turn into actuality, a workshop for “few-off” customized builds just like the Alfa Romeo 33 Stradale and the Maserati MCXtrema, each examples of maximum engineering and artistry. Every venture is hand-built in Italy by elite designers, technicians, and artisans. Each creation is exclusive, crafted in shut synergy with the shopper, and represents the sartorial coronary heart of Italian automotive design.
FUORISERIE, in the meantime, elevates personalization to an artwork type. The superior customization program permits house owners to remodel their autos into private statements of id and style. Devoted design groups information every buyer by way of shade, materials, and design improvements – providing an unmatched stage of inventive freedom that turns each Alfa Romeo and Maserati right into a bespoke expression of individuality.
Preserving Heritage By way of “La Storia”
BOTTEGAFUORISERIE additionally embraces historical past as a dwelling artwork. By way of La Storia, each manufacturers’ heritage divisions will restore and certify classic vehicles, curate museum collections, and protect archives. Guests can discover this legacy on the Alfa Romeo Museum in Arese and the Umberto Panini Maserati Assortment in Modena, each central to the initiative’s experiential strategy.
Each restoration is dealt with with the precision of haute horlogerie, combining fashionable expertise with old-world craftsmanship. Because the manufacturers notice, every venture turns into “a dialogue between eras,” the place the spirit of the unique mannequin is preserved whereas its expressive energy is reimagined for the trendy age.
From Observe to Highway: Corse
The ultimate pillar, Corse, channels Alfa Romeo and Maserati’s racing DNA into innovation. Drawing on motorsport experience and Italian engineering excellence, BOTTEGAFUORISERIE’s efficiency middle will develop next-generation applied sciences in aerodynamics, chassis design, and powertrains. Maserati’s recent victories – including its GT2 European Series championship title within the AM Class – stand as proof that efficiency stays on the coronary heart of each creation.
“We’re extraordinarily proud to announce this extraordinary becoming a member of of forces between two iconic manufacturers,” mentioned Jean-Philippe Imparato, Maserati CEO. “BOTTEGAFUORISERIE represents the assembly level between imaginative and prescient and actuality. That is the place goals will probably be formed into actuality, the place the extraordinary turns into tangible.
“Guided by creativity and self-discipline, every venture is the results of rigorous analysis and unwavering dedication. By combining the best in Italian design, engineering, and tradition, BOTTEGAFUORISERIE embodies a novel strategy to shaping the longer term – one we deeply consider in.”
Efficiency as an Act of Tradition
Below the patronage of the Altagamma Basis, BOTTEGAFUORISERIE aligns Italy’s most unique inventive disciplines below one roof – from coachbuilding to couture-level personalization.
“Being entrusted with the management of BOTTEGAFUORISERIE is each a profound honor and an exhilarating problem,” mentioned Cristiano Fiorio, BOTTEGAFUORISERIE Common Supervisor. “That is someplace the place previous, current, and future converge – the place we have a good time our heritage whereas daring to think about what’s subsequent. I’ll draw on the unbelievable experiences gained by way of particular initiatives and motorsport to information this new journey.
“With a crew of passionate, gifted people, we’ll craft autos that aren’t solely technically distinctive however emotionally unforgettable. Our mission is evident: to honor the legacy of Alfa Romeo and Maserati, and to jot down the following chapter of their historical past with boldness, magnificence, and authenticity. Efficiency is an act of tradition. Creating magnificence is a type of artwork.”
A New Benchmark for Italian Luxurious
BOTTEGAFUORISERIE represents greater than a collaboration – it’s a manifesto for contemporary Italian luxurious, merging historical past with innovation and design with emotion. For collectors, fanatics, and connoisseurs, it indicators a brand new chapter within the evolution of two of essentially the most storied marques in automotive historical past – and a renewed dedication to craftsmanship as a dwelling artwork type.
Photos: Stellantis
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