The newly opened Home of BMW Italia in San Donato Milanese hosted an uncommon scene this week. As a substitute of an ordinary handover ceremony, the constructing was remodeled to really feel like the long-lasting San Siro stadium for a day as BMW delivered 20 new automobiles to AC Milan for the 2025–2026 season. Gamers and membership workers walked by way of an area designed to reflect their match-day path: the tunnel-style entrance, the locker-room ambiance, and even an space meant to evoke warm-ups on the pitch.
The fleet included BMW X5, X6, and X7 fashions, but additionally the new BMW iX3 was additionally a part of the lineup. Over the previous three years, the 2 have labored collectively on extra than simply branding. BMW has equipped gamers and workers with new fashions, starting from M efficiency automobiles, the XM for example, to completely electrical automobiles just like the iX and i4.
5 Years In: Why the Partnership Works
BMW and AC Milan introduced their partnership in 2021, and it has grown into one thing extra substantial than a fundamental sponsorship. BMW has concerned the membership in the whole lot from product occasions to neighborhood initiatives, whereas AC Milan has given the model visibility that reaches far past Italy.
BMW Italy and AC Milan inked a deal in March 2021, when the German luxurious automaker turned the Automotive Accomplice. A 12 months later, the Munich-based firm delivered a fleet of 25 cars to the workforce: 15 X6s, 9 X5s, and one iX. The settlement was renewed in 2023 when a whopping 45 vehicles were handed over to the gamers and administration on the San Siro Hippodrome.
The presentation is the most recent chapter in BMW’s deepening involvement with Europe’s largest soccer golf equipment, the place the model makes use of the game’s international attain to spotlight its technological evolution and dedication to electrification. Alongside the AC Milan partnership, BMW’s collaboration with Real Madrid CF continues to be one of many model’s most seen alliances, alongside the BMW Spain partnership with Carlos Alcaraz.
In Spain, the partnership with Actual Madrid has additionally placed the BMW iX3 at the center of its marketing campaign. The all-electric SUV has additionally been featured prominently in promotional content material with the membership’s gamers.
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