Auto Categorical spoke to Farley in 2024 about Ford’s new technique that’s seeing it turn out to be a extra aspirational model based mostly round iconic names like Bronco, Capri, Mustang and even Explorer, in response to competitors from China.
“Ford’s coming into a brand new part,” he instructed us, “the place we have now our first technology of those character automobiles. We will hearken to the market, and we will evolve, and we will see what works and would not after which we’ll double down on the issues we’re good at.”
Farley mentioned, “Once I requested, ‘What will we naturally do effectively at Ford?’, it got here out like we’re actually good at quick Fords, Broncos, genuine off-roaders and automobiles like Explorer.”
He pointed to the success of the Raptor title as a powerful instance of the place the model ought to go. “We took Raptor on, we made it world and we made it mainstream. It got here from desert racing in Mexico and now it is a world phenomenon.”
The Mustang remains to be going robust too, with Farley believing “we are able to tackle Porsche with Mustang. Now it is the best-selling sports activities coupe on the earth. We promote a tonne of Mustangs in Australia, a tonne in Sweden. And we’re gonna get stronger and stronger. We’re gonna spend money on that model.”
Farley admitted, “We by no means funded fanatic merchandise, they have been at all times a facet enterprise.” However that’s now modified, he mentioned: “Now with Raptor, Mustang and Bronco, they are not a facet enterprise, they’re our enterprise,” which could additionally clarify the funding and street automotive plans for Ford Racing.
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