Maria Conti has been appointed as Ferrari’s new Chief Communications Officer. The previous head of Maserati Corse will formally take up her function on November 3, reporting on to Ferrari CEO Benedetto Vigna and becoming a member of the corporate’s Management Crew. With over twenty years of expertise within the automotive business, she has beforehand labored with BMW, Mini, Alfa Romeo, and Maserati earlier than arriving in Maranello.
Ferrari confirmed the appointment at this time, filling an vital place inside its company construction. The communications function had been briefly overseen by CEO Benedetto Vigna following the departure of Francesca Montini, who later joined AC Milan. Conti’s arrival marks a major step for Ferrari, notably in a difficult interval marked by fluctuations on the inventory market and an absence of constant ends in Formulation 1.
Ranging from November 3, Maria Conti will function from Ferrari’s headquarters in Maranello. Reporting on to Benedetto Vigna, she will probably be a part of the corporate’s Management Crew, enjoying an important function in shaping Ferrari’s public picture and communications technique. Conti brings intensive experience within the automotive and luxurious sectors, having constructed her profession at BMW, Mini, Alfa Romeo, and Maserati.
At Maserati, she initially led model communications earlier than being appointed head of Maserati Corse, the place she managed the Formulation E racing program and the broader motorsport enterprise. In that place, she was accountable for business, model, and worldwide communication actions, serving to strengthen Maserati’s international motorsport id.
Ferrari CEO Benedetto Vigna commented: “Communication is a vital software to convey the fervour, excellence, and values that make Ferrari distinctive. Maria brings deep expertise in managing prestigious manufacturers and a contemporary imaginative and prescient of world communications. Together with her expertise and strategic perception, she’s going to assist strengthen Ferrari’s skill to specific the individuality that defines our model.”
Maria Conti mentioned: “Becoming a member of Ferrari is each an honor and an amazing accountability. Ferrari represents excellence, ardour, and a relentless drive for progress. The model’s uniqueness can also be mirrored in the best way it communicates. I imagine in an built-in method to communication—one which unites custom and innovation whereas constantly and authentically expressing Ferrari’s values and spirit. Collectively, we’ll proceed to inform, with imaginative and prescient and fervour, what makes Ferrari actually distinctive.”
Conti will now be accountable for shaping Ferrari’s company communication technique. Her affect will possible lengthen to the Scuderia’s Formulation 1 division, the place media administration throughout this difficult championship season has been removed from flawless, typically giving the impression of a fragmented and inconsistent staff picture.
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