As of late, Lincoln common transaction pricing has remained fairly steady, growing or reducing by small margins with every passing month. Whereas shoppers would clearly want to see these numbers decline a bit after reaching file highs in recent times, that is not less than a slight aid given the sticker shock that the majority face when searching for a brand new automobile. Now, we’re getting a have a look at how Lincoln common transaction pricing faired in September 2025, and it isn’t the perfect information, both.
Relatively, based on new knowledge from Cox Automotive, Lincoln common transaction pricing closed out final month at $69,578, which is 1.7 p.c increased than August’s figure of $68,414, in addition to a major 4.5 p.c greater than September 2024, when the luxurious model’s ATP was $66,572. It’s only a bit decrease than the Ford model, which came in at $57,197 – 1.9 p.c increased than August’s ATP of $56,123, and a pair of.7 p.c increased than September 2024, when it was $55,709. On the extra optimistic aspect, it is a bit behind the general market, which grew by 2.1 p.c to $50,080 versus August, and three.7 p.c year-over-year, to $48,317.
Notably, September 2025 is the primary time ever that the general ATP for brand spanking new autos exceeded the $50k mark, and 2026 mannequin yr MSRPs additionally hit a brand new file of $52,183. This, regardless of the truth that incentive spending elevated to 7.4 p.c of ATP, or round $3,700, which is the best of any month in 2025 to date. A lot of this surge may be attributed to hovering EV and luxurious automobile gross sales, as EV share hit a brand new file of 11.6 p.c after shoppers rushed out to benefit from the expiring tax credit score.
“You will need to do not forget that the new-vehicle market is inflationary. Costs go up over time, and right this moment’s market is actually reminding us of that,” stated Erin Keating, Government Analyst, Cox Automotive. “The $20,000-vehicle is now principally extinct, and lots of price-conscious consumers are sidelined or cruising within the used-vehicle market. Right this moment’s auto market is being pushed by wealthier households who’ve entry to capital, good mortgage charges and are propping up the upper finish of the market.”
“Tariffs have launched new price stress to the enterprise, however the pricing story in September was principally pushed by the wholesome mixture of EVs and higher-end autos pushing the new-vehicle ATP into uncharted territory. We’ve been anticipating to interrupt by the $50,000 barrier. It was solely a matter of time, particularly when you think about the best-selling automobile in America is a pickup truck from Ford that routinely prices north of $65,000. That’s right this moment’s market, and it’s ripe for disruption.”
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