VW Group’s Cheaper Automobiles And EVs Are Booming However Its Luxurious Empire Is Cracking

Demand for VW Group gross sales has declined in North America and China this 12 months

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International demand for a number of Volkswagen Group manufacturers has given the corporate a modest enhance by means of the primary 9 months of 2025, whilst gross sales have softened in China and North America.

Thanks partly to rising curiosity in Skoda, Seat, and Cupra fashions, the group’s whole gross sales reached 6,604,100 automobiles, marking a slight total enhance. But, not each nameplate within the portfolio is having fun with the identical momentum.

The first driver behind the 1.2 p.c rise in whole group gross sales is a 2.8 p.c uptick in demand for Volkswagen-badged automobiles, climbing from 3,396,800 models to three,492,500, a acquire of 95,700. Skoda has matched that progress virtually unit for unit.

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This 12 months, Skoda has delivered 765,700 automobiles, marking a 14.1 p.c enhance from the 671,300 bought final 12 months, which equates to an extra 94,400 automobiles. The Czech model’s third-quarter outcomes have been even stronger, with a 15.1 p.c surge as gross sales grew from 222,700 to 256,300.

Demand for Seat and Cupra fashions can also be trending upward. Mixed gross sales from January to September rose 4.1 p.c to 439,500, in contrast with 422,100 a 12 months in the past.

Luxurious Manufacturers Lose Floor

Nonetheless, the information isn’t so optimistic for VW’s high-end manufacturers. This 12 months, Audi gross sales have slipped 4.8 p.c to 1,175,800, properly down from the 1,235,600 bought final 12 months.

Equally, Bentley gross sales have dropped 2 p.c from 7,400 to 7,200, whereas Lamborghini deliveries fell 3.2 p.c from 8,400 to eight,100. Porsche posted the steepest decline within the group’s luxurious lineup, with gross sales down 6 p.c to 212,500 from 226,000.

Regional Pressures and EV Development

The most important destructive influence on the conglomerate’s whole gross sales is in North America and China. This 12 months, gross sales in North America have fallen from 769,000 to 708,800, representing a 7.8 p.c lower. China additionally noticed a 4 p.c discount, falling from 2,056,600 to 1,974,000.

Elsewhere, the corporate continues to construct momentum in electrified fashions. Battery-electric vehicle sales climbed 42 p.c 12 months over 12 months, rising from 506,600 to 717,500 models. Development was significantly sturdy in Europe, up 78 p.c, and in the US, the place gross sales surged 85 p.c. Plug-in hybrid deliveries additionally expanded by 55 p.c, from 193,000 to 299,000.

VW Group Gross sales 2025