The Mulliner personalization staff painted this Bentayga a really un-Bentley shade of Sweet Pink on the request of an American buyer
June 24, 2025 at 15:49
- Bentley is utilizing an eye-popping Bentayga to indicate shoppers its personalization choices.
- The Mulliner staff painted the SUV Sweet Pink and trimmed it with cherry blossom leather-based.
- Seven out of 10 new Bentley prospects specify at the very least one particular Mulliner characteristic.
It’s not sufficient to personal an off-the-peg Bentley in 2025. Possibly it was 25 years in the past when the corporate bought round 1,500 automobiles however right this moment, when annual manufacturing is seven times higher, there’s a a lot larger probability of bumping into one other virtually equivalent automobile. Which is without doubt one of the causes 70 % of recent Bentley orders comprise some variety particular contact from the automaker’s Mulliner division. These prospects don’t simply wish to purchase Crewe’s best – they wish to create their personal distinct automobile.
This rising push for personalization – and it’s one all luxurious automakers are capitalizing on – is one thing of a double-edged sword, although. Whereas pandering to prospects’ each needs generates a ton of additional money, there’s going to return a degree while you’re requested to do one thing you actually don’t wish to as a result of it’s not an excellent match for the model. However in the event you flip the work down, you danger dropping contact with some rich prospects and pushing them into the open arms of the aftermarket trade or, worse, rivals.
Associated: Bentley Owners Splurge $43,000 On Options For Every Car Even Before Mulliner Extras
The Bentayga you see in these photos is a working example. What might have been a reasonably elegant (or boring, relying in your place) EWB Azure in a refined shade of metallic blue ended up the colour of a Barbie lunch field after a go to to the Mulliner workshop.
Its American proprietor requested for the SUV to be painted in Sweet Pink, which seems marginally much less horrific than it might have due to the choice to additionally equip the Bentayga with the Blackline possibility. This removes all traces of conventional chrome and provides black coloring to the door handles, exhaust tailpipes, lamp bezels, decrease grilles, roof rails and wing vents.
Pink and black characteristic once more inside, although maybe mercifully, it’s the black that takes the lead right here, pink being restricted to smaller sections of cherry blossom conceal and varied bits of sewing. Bentley says its prospects are “inspired to take part within the design of distinctive autos” as a part of a course of Mulliner phrases ‘Co-Creation,’ and also you surprise how a lot steering the designers needed to do to maintain the undertaking wanting even vaguely tasteful.
No matter you, or the Mulliner team, consider the the colour selection, you may be positive this Bentayga was constructed to the identical excessive requirements as every other fee. And I’ll admit it’s type of enjoyable to see one in all Bentley’s stately SUVs in such an uncommon set of garments. The world could be a boring place with out individuals like the girl who ordered this EWB and clearly is aware of her personal thoughts.
Do you suppose automakers like Bentley ought to flip down customization requests like this, or are they proper to indulge their prospects’ wildest fantasies even when they’re don’t appear aligned with the model’s values? Go away a remark and tell us.
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