Premium model Mercedes gained’t take the transition to electromobility as a possibility to consolidate its product vary. CEO Ola Källenius insists he and his group are continually assessing market necessities – together with bodystyles that won’t but exist.
Mercedes is not any stranger to automotive niches, with an in depth line-up spanning every little thing from sports cars to SUVs – plus (virtually) every little thing in between. Källenius acknowledged that his firm lined extra segments than most, however wouldn’t rule out additional enlargement: “We run about 40 physique variants,” he informed us. “Might there be extra niches nonetheless? I’m not going to exclude that.”
Källenius wouldn’t elaborate on what areas of the new-car market the agency was contemplating, however insisted: “If we consider there’s a market want, we’ll go for it. [At Mercedes] we eat, sleep and drink vehicles”.
But he admitted that the times of engineering a single bodystyle merely to fill a spot out there that others hadn’t explored, are over. “We additionally run a enterprise”, the CEO informed us. “There must be a enterprise case”.
In fact, there are many Mercedes fashions that don’t require a two to three-year wait. Take a look at the most recent offers through the Auto Specific Find a Car service…
Whereas we’ll want to attend a bit of longer to see how this ambition manifests itself, it is sensible for Mercedes to construct on a tried and examined components of providing variations on a theme – coupe variations of common SUVs, for instance, in addition to estate cars primarily based on strong-selling saloons.
Till now, significantly within the EV section, the agency has caught to conventionally effectively subscribed physique shapes; because the market matures and consumers search for better selection, Mercedes will probably be able to take benefit – rolling out totally different ‘high hats’ primarily based both on the smaller MMA, or bigger MB.EA platforms.
However as we’ve seen on the most recent CLA, the maker isn’t placing all its eggs in a single basket; MMA is a multi-fuel platform, permitting for each electrical and hybrid powertrains. This may imply Mercedes can fulfill demand for internal-combustion-engined vehicles till the top of the last decade and probably past.
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