Again in 2021, Biogena bought 82 MINI Cooper SE electrical hatchbacks as firm vehicles to assist decarbonize its fleet. The corporate is now doubling down on EVs by ordering the most important fleet of zero-emission MINIs in Austria. No fewer than 126 autos with out combustion engines might be delivered by the primary quarter of 2026.
These press photographs present that Biogena has already taken supply of 59 vehicles from the brand new “J01” era MINI Cooper. The handover occasion came about on the firm’s headquarters in Salzburg. As soon as all autos are delivered, Biogena will personal the second-largest fleet of electrical MINIs in Europe.
You is perhaps questioning which entity holds the highest spot. That distinction belongs to Deloitte. The London-based skilled companies community purchased 100 EVs in 2020. It added one other 140 the next yr, bringing its whole to 240 absolutely electrical MINIs.
Circling again to Biogena, the brand new vehicles have been ordered via MINI’s direct sales system, applied in October 2024. With 126 vehicles, it represents the most important fleet supply via the company mannequin to this point. Based on the BMW-owned automaker, greater than half of MINIs registered in Austria are a part of fleet gross sales, with about 56% registered as firm vehicles.
To additional cut back emissions, Biogena says that half of the vitality used to cost its electrical MINIs is produced domestically. Between its EV fleet and in-house vitality era, the corporate claims to save lots of 84,000 kilograms of CO₂ yearly.
Within the first half of 2025, MINI’s gross sales in Austria grew by over 24%, with EV deliveries hovering by greater than 160%. For now, solely MINI operates below the agency model, however the core BMW model plans to undertake direct gross sales beginning in 2027.
So, what precisely is the company mannequin? Below this setup, vehicles are offered immediately by the automaker to prospects, whereas sellers earn a set fee for every sale. The producer owns the autos and units nationwide pricing, making certain consistency throughout all areas.
At the least in principle, everybody advantages: retailers nonetheless earn income, BMW and MINI cut back prices, and prospects get pleasure from clear and uniform pricing irrespective of the place they purchase.
Pictures: MINI Austria
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